The Speaker Blueprint

The step-by-step blueprint for small business owners to craft their message & get booked as a speaker.

You want to start getting paid to speak … but could use a coach to help you craft a presentation (AND know what on earth to charge for your time).

‘Cause right now, you get a rush after every webinar you teach, but want to package up your expertise into a true presentation … you know, the type people raise their hands to pay for.

You totally understand that a value-packed, streamlined talk & killer confidence are two things you’ve gotta master as a paid creative speaker.

But some days, the thought of pitching yourself for a conference brings on MAJOR imposter syndrome feelings … plus, you’ve clocked hours in your office watching TED Talks trying to learn good presentation structure (when all you wanna do is join your mate watching Shark Tank in the living room -- UGH!).

So you’re emailing back a “yes” response to another small, local UNPAID speaking gig (again) … and gazing out the coffee shop window: Why is figuring out how to start making a little income from all your educational talks so hard?


What if you could develop confidence to present publicly, and stand out as an expert in your saturated market?

Imagine learning the exact process to crafting, pitching, AND landing paid speaking opportunities at conferences and meet-ups -- so there’s no more Googling “how to write a presentation” or breaking out in a cold-sweat staring at a blank application.

You’d be able to reach the masses with your story and voice, and get clients outside your online bubble, without feeling like you’re fumbling over your words (or oversharing).

And forget trying to memorize index cards or plug in words to a Creative Market presentation template two nights before your talk -- you’ve got 3 ready-set, expert-approved talks in your back pocket rearing to go whenever you’re booked.

And now? I’m about to become your secret weapon for speaking like a pro, so you can get paid to do it!

The Speaking Blueprint was created to give you the step-by-step formula for sharing your story & showcase your expert status.

This program gives you the toolbox, support, expert guidance and educational trainings you need so you can get paid to deliver a strategic biz story that connects with your audience (and has conference organizers begging you to come back!).

During our time together, I’ll guide you through Crafting Your Signature Talk, How to Find Events, Pitching & Negotiating Financial Details, and Delivering Your Talk Like a Pro, so you can quit dreaming of being more than a webinar queen … and rock a conference stage.

"Before talking to Jessica, I was getting asked to speak and had no idea how to format a talk ... much less deliver it. Now that I've worked with her, I'm so comfortable answering inquiries about speaking ... and she's given me the confidence and pricing structure I needed to make speaking a stream of revenue for my business. Jessica's 'close the gap' tip made all the difference. She's right, most speakers want to stay up on a pedestal -- or do it unintentionally -- and Jessica gave me specific ways to connect with listeners and close that gap right up. She gave me those an hour before one of my talks, and I was able to implement those ... which grew my email list!"

- Ashlyn Carter, Copywriter + Calligrapher

Are you ready to package up your expertise & deliver a talk with public speaking prowess?

Roll up your entrepreneurial sleeves & pull a fresh cuppa coffee: Let’s craft you up a powerful presentation to serve your audience, friend!


What's Inside The Speaker Blueprint?

Dripped out over 30 Days, The Speaker Blueprint Covers...

Lesson 1: Getting Started

What’s that mean for you?

  • My 4-step overview of Developing Your Roadmap, a lesson that guides through figuring out the impact you want to make -- and gets you started on forming the tips, tools, and cautionary tales you have to share with others.
  • The Speaker Brand Guide, to give you confidence in WHO you’re called to serve with your message (and yes -- more workbook pages to excavate your speaking “why”!).

Lesson 2: Your Signature Talk

What does that mean for you?

  • Tiers 1, 2 & 3: Understanding the difference and which ones type of talk(s) work best for your particular business model.
  • My Order of a Talk techniques and templates, so you don’t make the mistakes that most speakers do when they stand up in front of a crowd -- I got your back!
  • Signature Wrap-Up Framework, giving you an outline for how to round out your talk, so you’re not left trailing off after a presentation and getting red-in-the-face without a clue how to end it with knock-out PUNCH.
  • What you need to consider to guarantee a stellar experience in Audience Engagement -- and how to back it up with social media chatter.

Lesson 3: Marketing

What’s that mean for you?

  • Your Speaker Toolbox, my 360-degree asset guide to discover exactly what you need in your arsenal if you want to stand out from the other applications and get paid cash-money to speak
  • My exact 5 Must-Have Website Items List, the very checklist I use in my own business to guarantee potential partners see you as a credible, recommended speaker … and 4 extras I recommend, so you can really show you’re worth the investmentl.

Lesson 4: Events

What’s that mean for you?

  • The When, Where & What, so you can peek over my shoulder and see the step-by-step process I brainstorm through when figuring out where to deliver a talk.
  • The Speaking Event Pitch Planning Template, giving you a detailed action plan for organizing your research, so you can track those events on your “dream calendar!”
  • 23 Things to Ask Yourself Before You Speak for Free for navigating those sticky-situations when you’re asked to educate on-the-house … because believe it or not, sometimes you should say yes -- but only if you know the secrets behind that decision!

Lesson 5: Booked + Paid

What does that mean for you?

  • Pitching Templates that can give you the confidence to send in that email or application, knowing you deliver immense value and are worth every hard-earned penny you’ll make.
  • Negotiating + Navigating Guide, so you never have to worry “what in the world do I charge” when asked your rates ever again.

Lesson 6: The Business Model

What does that mean for you?

  • The scoop on all things systems, and ways to set up this new stream of revenue in your business to work FOR you … not add another complicated thing to your to-do list (I know you’re runnin’ a biz!).
  • A guide to Processes 101, so you can see how other clients treat their presentations as an entry point to their sales funnels.

Lesson 7: Presenting Like a Pro

What does that mean for you?

  • The skinny on Delivering a Talk Like a Pro, to give you the run-down on getting through a talk without blanking out on stage, talking too fast, or letting nerves get the best of you -- those days are gone, friend!
  • Guide to Selling from the Stage, so once you’ve nailed your talk, you’ll have trained your audience to be anxiously waiting for your next offering and ready to purchase, now!

Top these modules off with:

  • (7) video training modules packed with actionable how-to strategies
  • (7) detailed workbooks to help you dig deep and implement your blueprint strategy
  • 24/7 Access to our private community, so you can bounce ideas off of like-minded creative women
  • Live Guest Expert Trainings from Industry Experts
  • Presentation critique and speaking feedback to ensure you're over-delivering to your audience and host
  • A-Z Swipe Copy Trello Speaking System
  • More than 10 swipe-file canned responses and templates, so you’re armed for pitching and landing anything from podcast interviews to conference key notes.

"You may think that you have your speaking topics ready or that you could speak on your business for days, I did... but joining this mentorship has absolutely changed my speaking career.

Jessica has been available, she has poured into us and given us the tips and tricks of the trade. When I booked my last speaking gig, I was able to leverage it and be PAID for what I knew my presentation was worth. This mentorship has given me the confidence so that when I step into speaking at these engagements, I’m not just coming with what I think will touch the audience, but with what I KNOW will touch them.

Jessica is amazing. This is what she was born to do. If you don’t do anything else, join this program and get your speaking going. If you want to speak in your community, at conferences or at workshops, THIS is the program you need to join."

- Ruth Pitt, Wedding Planner + Educator

Sure, you could figure out all these templates, talk outlines, and speaking tips by yourself, watching umpteen hours of TED Talks and trying to figure out what they did behind the scenes to get there, and booking multiple free gigs to hone your presentation ...

Or, you could take a short-cut:

Swipe the system that I put together after speaking for over ten years, training speakers across different industries, and landing myself on outlets like ABC 20/20, Katie Couric, MTV, The Today Show, and more.

This course is not open for enrollment.

"As soon as I got the acceptance email for my first big speaking gig I knew I needed to work with someone to set myself up for success. I was referred to Jessica by a friend who was signing her praises and now I know why! Jessica took all of my brain dump and in one session turned it into a masterpiece! I could not believe the way she so easily put the pieces of my talk together like a puzzle to make everything so clear, simple, strong, and actionable. Everything I want out of my talk. This would have taken me MONTHS to do alone, and after two sessions with Jessica I know I am ready to deliver my talk with confidence. If you have a talk coming up and have any question or hesitation on the content or delivery of it, hire Jessica NOW!"

*After speaking: "I was the most confident I have ever been in front of people! And everyone came up to me after and told me how amazing it was + how much they learned from it! I already booked clients from it - and could not be more excited!"

- Nevica Vazquez, Business Strategist


How to know you’re a PERFECT fit for The Speaker Blueprint?

  • You’ve been through quite the tale, and have gumption to get your message OUT in the world … just need someone to hold your hand and show you how to turn that mess into an actual message.
  • You’ve got a list of podcasts and conferences you’re DYING to appear on tucked away in your mind … and sometimes feel a little left-out when you see your industry buddy landing those spots … she rocks, but you’d love to get in on that action, too!
  • You’ve got smarts and heart as an expert in what you do, and you just *know* there’s a way to communicate the “heart” part of things without being a classic over-sharer in the process.
  • You’ve been at the entrepreneur game for a hot second, and if you could transition from free speaking to getting booked & paid, you’d be able to create more freedom (and impact).
  • You don’t mind a little hand-holding when it comes to learning the financial process, ‘cause you’re so sick of feeling sleazy over wanting to get paid for your time prepping and delivering a presentation.
  • You’re ready to roll up your sleeves and figure this professional speaking thing once and for all, leaving public speaking fears in the dust, and getting your biz a little bit closer to serving your audience (AND family) as a true asset

“Jessica was a Godsend as I prepared for three keynote presentations. Before working with Jessica, I had a concept of what I wanted to teach and an idea of some of the stories I might tell but I felt nervous and unsure. I felt like I had to tell the whole story for anything to make sense. What Jessica showed me was how I can piece together my story and key teaching points; that I don't have to squish everything into one presentation, and that it's actually better when you don't. She taught me not only the content but about poise and my positioning when actually presenting. She does it with so much ease and gives you the confidence you need to take control of that stage. You don't regret your investment in her.”

- Reina Pomeroy, Life + Biz Success Coach at Reina + Co. and Co-Host of The Creative Empire Podcast


And just who am I?

Hi! I’m Jessica, your secret weapon to achieving the speaking success you desire. As a professional speaker and coach for female entrepreneurs, I’m dedicated to helping you turn your mess into a message and your passion into profit.

I’ve spent the last ten years traveling the country sharing my story on major media outlets such as The Today Show and 20/20. But none of this was never in my plans.

I was just a college freshman with a business scholarship. I thought I had the whole world ahead of me ... until I threw away the life I knew in a matter of minutes. I made a decision that claimed the life of my best friend, nearly ended my own, and shattered the lives of more people than can ever be measured. I drank, drove and killed my best friend.

There was nothing that could change what happened. Nothing was going to bring her back and I am the only one to blame for that. The only thing I COULD do (and what I knew I had to do) was prevent others from repeating my mistake.

I set out on a mission to share my message and raise awareness across the country. Over 15,000 young adults were impacted by that message before I was sentenced to prison.

Speaking to the masses was never in my plans.

But if there is one thing I learned from this journey it’s that your message matters.

I know you have a message that the world needs to hear.

And now, I want you to ditch your comfort zone, roll up your sleeves and put in the work to serve your people from the stage, so you can impact the masses.

Hold on tight, friend. You’re about to embark on that journey you’ve been dreaming about for years.

"Working with Jessica on crafting my presentation was a wonderful experience. From the time I began working with Jessica I knew that I'd come to the right place. From the beginning you will receive personal attention that is specific to your industry. Jessica takes time to get to know her clients in both their personal and business needs. She is amazing at helping you bring your ideas to life! Jessica helped me feel confident about condensing my story to highlight the parts that are essential to taking my speaking opportunities to the next level!"

- Entrice Rowe, Writer - Life Coach - Speaker

What have others asked before joining the Speaking Mentorship?

What if I’ve never been asked to speak professionally?

A-ok! This is for anyone who wants to pursue speaking as part of your entrepreneurial business model -- whether you’ve been asked to deliver a keynote or just love delivering a jam-up webinar. The course walks through how I’ve coached speakers for all sorts of talks, so you can get started being a more confident speaker!

Is this course for beginner or experienced speakers?

Both! While this course provides a solid foundation + blueprint for beginners who haven't ever spoken before, it is an equally valuable tool for experienced speakers. I've had complete newbies as well as entrepreneurs with multiple years of speaking sing praises about the content of this course. Wherever you are in your message-sharing journey, you'll walk away with a powerful message, an efficient process and A-Z toolkit for your business.

Jessica, I just don’t think I can spend that right now! Isn’t there a bigger payment plan??

Oh, friend, how I’ve been there: stepping out and trust falling into a business investment is a scary thing! Even years into my business, I get sweaty palms before hiring a coach or partner. But along the way, I’ve learned: when I invest in my business, and pay for a shortcut that lets me develop a new side of my business, the money always, always comes back. And sure, there’s a TON of content out there these days. Could you learn these tricks on your own? Sure! But speaking from experience, that always zaps hours off my precious (revenue-producing) work -- which in turn always costs more in the long run. And don’t worry -- I’m not a fan of buyer’s remorse: my 100%, 15-day happiness policy is yours for the taking … I want you to love this program!

Do I even have time for this??

Heard! I mean, let’s be real: I’m running around with a messy bun, toddler, and amazing little team … I get it! If you commit to watching the videos and diving into the homework, I’ll show you exactly what to say in pitch emails, what processes to work through as you develop your talk, and tons of tips and tools that will save you HOURS in the long run. I’ll set you up on a plan you can easily replicate. The best part? This program has been designed with education AND implementation weeks. This means you'll have more than enough time to absorb and implement all the blueprint goodness.

There’s no WAY I could actually make money as a speaker!

Um, hi, that was me -- I used to say the same thing back when I was first trying to turn my mess into a message! What I learned though is that being a speaker is actually the most secure business move I could have ever made: encouraging others with my story and impacting others with a ray of hope … that’s actually been the ticket to creating an income stream that honors my family, and lets me be a mama bear, too. It’s possible, friend. I want to show you how!

How long do I get access?

How does lifetime sound? :) Once you're enrolled, the content will be dripped out to help you take action and get feedback along the way. Once a module is released -- grab a cup of coffee, kick up your feet, and feel free to binge watch! Learn at your own pace and re-watch the lessons as many times as needed. Even when we've completed our mentorship together, you'll still have unlimited access to the course material (and all future updates!)

Do you offer refunds?

I have a very, very tight return policy -- only because I want to make sure I’m attracting dedicated, serious students. I have worked so hard to make this course a benefit, but I certainly understand the fear in buying something you can’t fully experience before purchase. As such, by purchasing, you’re agreeing to my happiness promise: if you've dug into the content, applied the homework and aren’t satisfied, just show me your work within15 days -- I’m happy to buy the blueprint back from you.

I have more questions, how can I get in touch?

I'd love to chat with you, and make sure this is the right fit! Feel free to drop us a line at hello@jessicarasdall.com - Looking forward to hearing from you!

This course is not open for enrollment.